|Provincial Council & PA Presidents Breakfast Meeting (including Golf Canada Board) **||7:00am - 8:30am|
|Breakfast||8:00am - 9:00am|
|Attendee Registration & Marketplace||8:00am - 9:00am|
|Presentation - State of the Golf Industry & Public Player Research||9:00am-10:00am|
|Presentation - Membership Strategy and Understanding the New World Handicap System||10:00am - 10:30am|
|Break & Marketplace||10:30am - 11:00am|
|Panel Session - Events Driving Golf in Canada||11:00am-12:00pm|
|Lunch / Marketplace / Golf Ontario Awards||12:00pm-1:00pm|
|Golf Ontario AGM||1:00pm-1:30pm|
|Member Facility Meetings **||1:30pm-2:30pm|
|Golf Ontario Board Meeting **||1:30pm-2:30pm|
|Photos & Marketplace||1:30pm-2:30pm|
|Golf Canada AGM||2:30pm-3:30pm|
|Golf Canada Board Meeting||3:45pm-4:00pm|
** indicates this session is by invitation only
State of the Golf Industry: Highlighting important and emerging trends in the golf economy and looking critically at value proposition
David Lorentz, Chief Research Officer at National Golf Foundation
A 20-year industry professional, David uses his passion for golf, analytics and marketing to help businesses do cool things with data. He believes strongly in statistical inference as a path to insight, but also in the artistry and storytelling that - importantly - turns information into emotion and then action. It is all about putting data, analytics and economic theory to work.
Engaging the Public Golfer: Research and insights into engaging the public golfer in Canada
Gord Hendren, President & CEO at Charlton Insights
With over 20 years of experience, Gord is recognized as a leader in sports, sponsorship and activation consulting both in Canada, U.S. and abroad. His experience spans many of the leading professional sport properties, including NHL, NFL, MLB, NBA, FIFA and ATP. He has also worked closely with grassroots and national sports organizations, such as: Hockey Canada, Tennis Canada, Golf Canada, and the Canadian Olympic Team. Gord is recognized for developing and incorporating innovative approaches to identifying insights and marketing advantages for clients.
Gord’s lifelong passion for sports extends beyond the office.
He’s an avid sports fan that actively follows NHL, NFL, CFL, NBA and MLB. A former hockey player in the Peterborough Petes’ organization, Gord now stays active with tennis, cycling, the gym and the occasional round of golf.
World Handicap System Update
Shaun Hall, Senior Manager, Handicap & Course Rating
Events Driving Golf in Canada
Golf Canada/Golf Ontario leaders share details about some of the incredible events driving our sport, from RBC Canadian Open, CP Women’s Open, the Aster trophy and World Junior Girls to resurrection of the Ontario Open and the first ever Disabilities Championship in North America Canada is leading the way in local, national and international championships that are seeing a lasting impact on the sport in the country.
An opportunity for you to connect with both Golf Canada and Golf Ontario staff from all of our key departments, take this opportunity to ask questions, make suggestions or simply put a face to name.
Grow the Game