Golf Advisory Team (GAT)

The Golf Advisory Teams (GATs) will help to accomplish the goal of becoming the Best Provincial Sport Organization in Canada; innovate golf by providing industry leading services; drive more people to play the sport and encourage more children to get into the game; support golf clubs/facilities and all people involved in the game by aligning golf organizations, creating positive partnerships and ensuring that golf remains the most popular sport in Ontario.

2017 GOLF ADVISORY TEAMS

Golf Ontario (GO) is currently seeking individuals to volunteer for its 2017 Golf Advisory Teams. We encourage participation from all passionate and motivated Golf Enthusiasts – Youth Volunteers welcome!

Golf Advisory Teams, launched in 2016, are an innovative way for GO Staff to gather advice and guidance from experts and program participants on matters related to a particular area that supports our strategic plan. The GAT Operating Principles and information on each team’s composition and core functions are outlined below.

Individuals wishing to volunteer on a 2017 Golf Advisory Team must complete the online Expression of Interest form (link below) by 4:00 pm on April 2, 2017. Individuals selected for a 2017 GAT will be notified by April 7, 2017 and will be expected to attend a launch meeting following the AGM on April 22, 2017.

GAT OPERATING PRINCIPLES

  • Team members are appointed annually by the Executive Director in consultation with the staff lead
  • GATs shall be composed of a minimum of 3 members and a suggested maximum of 5 members
  • GATs shall meet (as a minimum) semiannually or at the call of the staff lead
  • GATs shall develop and maintain an annual scorecard which is aligned with and supports the overall Golf Ontario Strategic Plan
  • GATs are not a decision making group and cannot bind the organization

GAT – COMMUNICATIONS 

Team Composition

  • The GAT shall include individuals who have experience with marketing/communication planning, social media strategy, publications etc.

Core Functions

  • Annual review of GAT core functions.
  • Review and monitor communications plan and strategies, including the website and social media to ensure they clearly communicate and promote Golf Ontario’s vision, mission, values and strategic plan.
  • Development of a communications work plan document including specifics related to media and public relations.
  • Monitor the execution of the communications work plan and make recommendations of revisions to the lead and SLT
  • Make recommendations and liaise with Golfers and Facilities GAT to promote the benefits and value proposition of membership.
  • Make recommendations on communications matters which contribute to promotion and revenue growth opportunities.

 GAT – GOLFERS

Team Composition

  • The GAT should represent the Ontario golfers at large and should include private/semi-private club member, unaffiliated golfers and non-member golfers.

Core Functions

  • Annual review of GAT core functions.
  • Annual review of Golfer membership benefits and recommendation of revisions to the lead and SLT
  • Semi-Annual review and gap analysis of current member benefits and make recommendations on promotion of value proposition.
  • Monitor interactions between Golf Canada and Golf Ontario regarding management of individual memberships.
  • Make recommendations on membership marketing which contribute to revenue growth opportunities. 

GAT – FACILITIES

Team Composition

  • The GAT may represent the golf facilities in Ontario at large and should include General Managers, club owners, golf professionals or other representatives from member and non-member public, semi-private and private clubs and/or management groups.

Core Functions

  • Annual review of GAT core functions.
  • Annual review of Facility membership benefits and recommendation of revisions to the lead and SLT.
  • Semi-Annual review and gap analysis of current member benefits and make recommendations on communication of value proposition to clubs.
  • Input to Club Success Program and role of Member Success Coordinators.
  • Monitor interactions between Golf Canada and Golf Ontario regarding management of facility memberships.
  • Make recommendations on membership marketing which contribute to revenue growth opportunities.

GAT – NEXT GEN 

Team Composition

  • The GAT should represent the association membership at large and should include a representation of stakeholders such as coaches and/or Junior Golf Development Centres (JGDC’s), sport science practitioners, parents, athletes (boys and girls) and junior tour operators.

Core Functions

  • Annual review of GAT core functions.
  • Provide feedback on the implementation of High Performance Strategic Plan aligned with LTAD
  • Provide feedback and recommendations on junior competitive pathway experience.
  • Provide feedback and recommendation on the coach development initiatives including JGDC’s.
  • Provide suggestions and feedback on both existing and new grant applications.

To volunteer for a GAT Click Here.